Business
Ann Wang is the co-founder and CEO of Enrou, an online story-driven marketplace for the socially conscious consumer to discover one-of-a-kind products created in developing communities around the world. Enrou empowers consumers to reduce global poverty with every purchase and live intentionally every day. As the daughter of a first-generation immigrant and entrepreneur, Wang grew up viewing the world through a distinct lens. While her dad taught her how to negotiate, lead and the importance of being self-sufficient, she always felt a responsibility to make a difference in the lives of others around the world. After initially looking into medicine and traditional nonprofit aid as outlets to make that difference, Wang realized her calling was to start her own business. Set on the idea that social enterprise was the answer to addressing a global need and creating lasting impact, Wang approached her longtime friend and roommate, Jessica Willison ’13, to join her on this journey. Willison’s passion and experience within the consumer retail market coupled with her similar belief in a brighter world made her the perfect fit to establish their social enterprise, now known as Enrou. In 2014, Enrou was awarded Forbes first-ever Pressure Cooker Award held during Forbes’ Under 30 Summit. Wang is a UCLA Alumni Association Sustaining Donor and currently resides in Los Angeles. Bruin Success is hosted by Katie Russo, produced by Christian Chavez '13, and made possible by UCLA Alumni.