Business
In order to craft a great marketing message, you need to have this one, unique skill. But let me back up a bit...One of the biggest mistakes marketers make is they try to guess what their audience wants. More often than not, this approach leads to disastrous results.When you assume your personal opinions, values, attitudes, and challenges are relevant for your audience, you’re setting yourself up for failure.“It’s NOT about what YOU want… It’s about what THEY want!” - Eric BeerBeing able to put yourself into your audience’s mindset is a crucial marketing skill, which allows you to craft messages that resonate with your audience. And it shouldn’t be a guessing game.You can have amazing results by simply asking! Creating surveys has worked wonders for me, and when Survey Detective launches, I’m confident it will for others as well.A great strategy for understanding your audience is to consider some of the key motivators present in human psychology. So for today, I’m going to go over one of the most common frameworks for understanding the wants of your audience, popularly known as the pleasure-pain principle.I will explore several marketing situations where this principle applies and explain how it affects your ability to create a powerful marketing message that converts!Key Takeaways:- A HUGE mistake many marketers make when crafting their message (1:09)- Understanding your buyer’s mindset: avoiding pain or pursuing pleasure? (4:50)- What happens when you figure out your audience’s “why?” (7:41)- “It’s not about what YOU want…” (10:18)- Segmenting your audience by the pain-pleasure principle (12:10)Additional Resources:- Eric Beer's One Affiliate Offer Challenge: View Now- Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here---Connect with Eric!- Join Eric’s Text Community: 917-636-1998- Eric’s website: https://ericbeer.com- Follow Eric on Instagram: http://bit.ly/ericbeerinsta- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!https://podcasts.apple.com/us/podcast/performance-marketer