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Interested in a Clarity Coaching Day or in joining the Brighter Together Mastermind? Contact Jamie directly on Instagram @JamieMSwanson Sign up for podcast  email reminders here  >>> http://brightentrepreneurpodcast.com/email   Transcript: It can be incredibly frustrating when you know, you are doing all of the things that you're supposed to be doing, but it's still not getting you the results that you are waiting for. So what's going on? Why is this happening? Why aren't you getting the results as fast as you'd like? Well, we're going to talk about that in this episode. So we just celebrated Thanksgiving here in the United States. And my daughters were helping me make the meal because this year due to all the COVID restrictions, we just celebrated as a family and didn't invite anyone outside of our household, but there's still nine of us to feed. So it's a lot of work. And I remember dreaming of a day when I would have my oldest, daughter's able to help me cook and to do stuff in the kitchen and just celebrate holidays together with, so it was actually quite lovely. It was kind of the fulfillment of a personal little dream, but something happened with my second daughter. Her name is Britta and there was something that she did that just hit home really deep for me. And I wanted to share it with you today. So. Brita was tasked with the job of making whipped cream. Now, I don't know if you've ever made whipped cream before, but it is the easiest thing ever to make. If you have a mixing bowl with a whisk and it's very good, it's the best thing you're ever going to have. So if you haven't ever made whipped cream from scratch and you like with cream, all you have to do is go buy some heavy whipping cream. Grab some of your favorite sweetener. I like plain sugar. You could also use maple syrup, whatever it is you like to sweeten things and then use a little bit of vanilla. Now there's no like hard and fast recipe, but you put it all in the mixing bowl. And then you whisk it and you just have to let it run for as long as it takes for it to get stiff peaks. So what that means sounds super dirty, but it's not what that means is when you lift the whisk out of the cream, it'll be, it'll leave a little peak. Like you'll, you'll see where it came out. It'll kind of create like this little. Mountainous little thing. It won't just flatten out kind of like milk does. If you pull a whisk out of milk, it's just going to drip, but as it thickens, you'll get to that stiff peak. Now you have to be really careful and stop at that point because if you continue to whisk it beyond that, you're going to end up with a very sweet butter and it's going to start to separate. And so really that's the only thing you need to worry about is watching. The cream while you whisk it so that it doesn't over whisk now, depending on the speed of your mixer, this might only take a few minutes or it might take longer. And so it's not hard. You just have to pay attention. So my daughter, Brita put all the stuff in and I don't know how much sugar and vanilla to put in. I'm like just put it into taste, teaching her, you know, how to trust herself, which is a great lesson for all of us. And to go off what we think is best and, you know, dip your finger in and give it a little taste and see. So you can get a sense of what it's going to be like when it's done. So she put all this stuff in and she started whisking it and fuchsia standing there starting to get a little bit bored and she's like, it's not working. And I'm like, honey, you just put it in and turn it on. You got to give it some time. And so she stood there and she let it whisk and we were doing a double batch. And so our bowl was quite full. So we couldn't put it on very high at the time because it would have splashed out the bowl. We had to wait for it to thicken up before we could increase the speed of the whisk. So she's waiting and she's waiting and she's waiting and she's getting bored and she's like, mom, This is not working. Like, what am I doing wrong? Why isn't this working? And I said, don't stop. Just let it keep going. You're not doing anything wrong. You just have to keep the whisk moving. It will thicken up and it's time. So she did. So she waited and then all of a sudden she's like, mom, I think it worked now because we were doing it quite slow. I think it took us a good 10, 15 minutes, which is a little longer than normal, but because the whisk was going slower, it was going to take longer for it to bring air in to the cream and for it to do its magic. Now, I don't know exactly how it works. I just know that it does that as you whisk the air. Into the heavy whipping cream that eventually, if you do it long enough, it's going to turn into the most magical whipped cream you have ever eaten in your entire life. It's just lovely. I'm sure there's some beautiful science behind it. I don't know what it is. I'm sure a quick Google search will help you find it. But we got to that point and we turned it off. And then I explained how, if she hadn't turned it off, if she had walked away and just let it go forever, it was eventually going to separate and turn into butter and. We talked about how that's such a good lesson in life that sometimes we're actually doing all the right things and all we need to do to get what we're dreaming of. It's just keep doing them and be patient. And that is so stinking difficult. Right, because we think if we do all the right things, then magically, we're going to have the results that we want to have. But sometimes especially in our online businesses, and this is where I see people getting stuck in the messy middle all the time is that they're doing the right stuff. And they want to grow faster. So instead of just continuing to double down on the things that are working and keep it simple, they're like, Oh, well, I'm going to do this too. Maybe I need to do this. Maybe I'm going to do that. And they, they have this whole FOMO marketing thing, like this fear of missing out that if it's simple and it's easy, That they're not going to be able to grow fast enough and they're not going to have the results that they want. And so they've done all the things they're supposed to do. And so now they've got to do more, to get more money and to grow faster and get their audience bigger and whatever it is, they develop new products. They have more and more offers and more and more upsells, they do more and more marketing channels. And before you know it they're overwhelmed. They have lost focus on the things that really matter. And they either stagnate for a good period of time or burnout or start decreasing in income and revenue. I've seen this many a time or all have some mix of all of those things. So here's what I want you to take from this quick little example that came from Thanksgiving dinner. You might be doing all the things right. But you just haven't done it long enough. Some things take time before they really start to work. One of the things that I have learned that I know now as a bright entrepreneur, who's got almost 10 years of experience having done this online. Full-time what I have learned. It's that consistency and a regular frequency is one of the most powerful things we have for growth. And that small, consistent steps is far more powerful than going out and doing this new, big, massive launch or this new, big social media channel or whatever it is that when you can stay laser focused on what you know works when you've got messaging that attracts the right people, when you are. Really truly helping your people be transformed when they purchase your product or service or whatever your offer is. And when you know that you can sell, right, you can find your people, you can convert your people into your product and you can get them results. And if you know that that's working, then all you need to do to grow is continue to double down on that. You don't need to do a hundred million different things. In fact, that's going to draw your focus away from what you need to be focusing on. And so how do you know. If you actually are doing the things right, and you just need to wait or maybe your messaging is off, or maybe your conversions are off, or maybe you're not attracting the right people. That's a totally different problem. If you're not attracting the right people, you can do it all day long for years, you can grow a massive audience, but they're not going to buy your stuff. That's a different situation now, how do you know the difference? Well, one, you can look at your numbers. And I talked about that a few podcast episodes ago. So go back and listen to the episode on knowing what to focus Cassandra grow. But two. If you have people around you, whether it's a coach or other experienced entrepreneurs who have been there, who've done that. Who've grown successful businesses and who know you and your business, they can help be Amir for you to know if what you're doing is really right as you gain your experience. And as you've done it, like I have grown a seven figure business. I've been doing this full-time for almost 10 years. It'll be 10 years in March. And. I know what works and what doesn't. I know what's aligned with me and I can tell when it's just a matter of time, in fact, this whole mastermind thing that I'm doing. I feel so confident about that because of my prior experience. I know I have my messaging down. I know I have a funnel that converts. I know at this point, it's just a matter of showing up consistently finding more people, continuing to talk about the brighter together, mastermind to get people excited for it. So I know from my experience that that's going to work, I also know because people who are close to me who know my business really well, actually, people I'm in a mastermind with. Not that I was meaning to bring that in, but it's absolutely the case. These are the people who know me best the ones I've been masterminding with over the last three and a half years. And Stu McLaren's mastermind. They've told me, I see what you're doing. This is perfect for you. It's only a matter of time until your success is there. They know from their experience of building seven figure businesses that yes. This is right. This is simple. I'm known for masterminds, or I will become known for them the more I keep talking about them and that's going to help me move forward. And so I've got my self validation from my own personal experience, which if this is your first time building a business, you might not have that yet. And so I can understand why you might think you need to do all the other things. But if you are in a group of other experienced entrepreneurs who are like-minded, they have your values, they understand you and your business and your goals. They can be a mirror to reflect back. If this is actually a good idea, or if there's something you're missing that you can't see because you're too close to what's there. So at this point, if you've done all the things, you might not need more information, you might not need to do more new things. You might just need to double down and keep doing what you've been doing and have some patience. Keep reaching out, keep doing the stuff, just double down on the stuff that's working. Well, I can say this over and over and over again in a million different ways, but you need to know if that's the case or if it is a messaging issue or is it, if it is a conversion issue, so you can talk to people who know you and your business. Well, if you have a business coach, you can talk to them and get that validation that yes, you're doing all the right things. Just keep doing it, ask them for accountability and. It's that simple. I know. It's just like, what really is it really that simple? Yes. It can really be that simple when you know that your business is built with intention, with focus and has a very strategic plan for moving forward. You know, your messaging, you know, who you want to reach, you know how to get in front of them. You've got Supreme clarity about how to get them into your products and services and offers, whatever it is you're selling, you know how to convert them into your business. And then once they're there, you know how to transform their lives and give them the outcome that they are looking for, and then leverage them to help you get more. You're going to grow. You are going to grow. You are going to get so much momentum and you just have to keep showing up and keep doing what you're doing. Keep consistent and not give up. Because you're not having growth as fast as you were hoping, or because you think you need to be doing all these other things that you're gonna let yourself get distracted by a bajillion different new projects. If you're sitting here listening to this and you're like, man, I don't really know for sure. And I don't know anyone who can tell me if I'm on the right path or not. You have two options. Number one, I do have a couple of clarity coaching days left, where I would love to sit down with you. Look at your business and help you find the things that are really working and make sure that your strategy is both strategic and intentional to help make sure that you're attracting the right people, that you can convert them into customers. And that you're serving them really well. That's one of my gifts is helping you cut through the mess so that you can simplify down. Get Supreme clarity, and then just do the stuff you need to do to move forward. I have some of those. So if you're interested in that, you can go down to the show notes and reach out to me personally. And then number two, if you are interested in being a part of a larger group of entrepreneurs who can get to know you intimately, that you can mastermind with going forward, who can be mirrors for you so they can say, yes, this is right. Just keep doing this, or, huh. Maybe you need to look at your messaging or maybe this isn't resonating, or maybe you should try a funnel that's like this because it makes sense with X, Y, Z, right? When somebody knows your business, they can give you really clear and helpful feedback because it's specific to who you are and what your business is. And they can leverage the experience that they have gained through growing their own business. And help you with that because really, truly the difference between somebody who's successful and isn't is their experience level. They've got the experience, they know what works. They know what doesn't, they've had lots of failures too. And so they can use that to grow faster when they're starting over, which has definitely been the case for me in my own new business that I've started. So if you're interested in being a part of a mastermind, I do have mastermind groups available right now. They're on an invite only basis. They're not like open to the general public. So you'll have to reach out to me and talk to me about it, but there'll be no more than 12 people in a group so that you can really truly get to know the other entrepreneurs around you. Very intimately. if that sounds good to you and you want go ahead and reach out to me either for the coaching day or the masterminds, but more than anything, I just want to encourage you because. It's so easy to over-complicate things it's so easy to want to give up when things aren't working, the way that we want them to work, when really it's just. It's showing up. We just got to keep showing up. So if you're questioning this, uh, I would just take some time to go back and say, is this working, has this been working? Am I attracting the right people? And do I just need to keep doing this? Do I just need to be consistent? And most of us are creators. And so we get impatient and we want to do all the things and we get excited by the new shiny objects. And I get it. It's totally something that I do too. But sometimes in fact, the most successful entrepreneurs, I know the ones who grow like are certain to grow big are the ones who are the most consistent, they're the most patient. And they're the most focused. And that's what I want for you. It's the difference between a bright entrepreneur and somebody who's new. Who's just trying everything, just throwing spaghetti against the wall to see what's going to stick and somebody who really truly knows what they're doing and can do it fast because they have a simple focus plan. That's intentional that they just show up for day in, day out. All right, my friend, I hope you found that helpful. You can reach out to me. If you have any interest in a coaching day or a mastermind, we'll have a little chat and figure that out. All the information is in the show notes, but just remember we are brighter together and the world needs us. So let's go out and make it brighter.