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UpCountry Brewing's John Cochran has a long brewing history UpCountry Brewing is one of Asheville's newer breweries but it's not the first brewing rodeo for founder John Cochran. Cochran got his start at Marthasville Brewing, one of Georgia's first and, unfortunately, short lived. Way back in the dark ages (the mid-1990s) there wasn't much craft beer to be had in Georgia. The US was feeling the effects of the 90s brewery bust and this little southern state was behind the times to begin with. After departing Marthasville Cochran worked at Atlanta Brewing Co. where he met "Spike" Buckowski, the pair would eventually partner to open Terrapin Beer Co. Many years were spent working around the harsh Georgia alcohol laws to build Terrapin into one of the most popular breweries in the Southeast. In 2016 MillerCoors took a "majority stake" in Terrapin. Buckowski chose to stay with the company while Cochran departed to start UpCountry. This week, we talk about those early days of Georgia beer, the importance of diversifying your beverage portfolio, pickle beers, working with distributors vs. self-distribution, and a few other odds and ends. UpCountry Brewing Taproom The Beer List UpCountry Brewing Black Currant Gose Black is Beautiful Schwarzbier Dill Pickle Gose Scamper IPA Sippin' on Ginger Juice (Regular and Cherry) Craft Beer News Hill Farmstead Has Shut Down For 2 Months Falling Rock Tap House is Selling Off Rare Vintage Beer To Stay Afloat VinePair Says They Can Guess Who You Voted For Based On What You Drink More Carolina Beer Lonerider Brewing’s Galen Smith | Ep. 183 Palmetto Brewing and Catawba Brewing with owner Billy Pyatt | Ep. 177 Farmhouse Funk with Fonta Flora’s Todd Boera | Episode 152