Business
Taneia Bhardwaj, Head of India Consumer Business at Nium, spoke to Priti Rathi Gupta, founder, LXME (financial platform for women). Finance is a feminist issue. And if there's one person who gets it - it is Priti Rathi Gupta - founder of financial planning platform LXME. So much so that she founded LXME intending to bridge that gap between women and Finance. In this episode of Voice of Fintech, we chat with Priti, to understand how she is inspiring a wave of financially fearless women in India. Here is what Taneia asked Priti: Why did you think that there was a need for a gender-based investment platform? What is the problem that LXME is trying to solve? Community first, product later approach. You are solving a behavioral issue There's no denying that women's financial lives unfold differently than men. How is LXME designed differently - what is your value proposition? LXME is building a community of thousands of like-minded women - how big are it and any learning along the way? A lot of people turning to social media for investment advice. In the last two years, new platforms have created a business out of making investments simpler, quicker, and friction-free- we've even seen gamification for motivation - of financial services is touted as the new frontier for millennials What is your business model? Plans for LXME