Attribution Adoption’s Organizational Challenge with Kevin Seaman

Attribution Adoption’s Organizational Challenge with Kevin S...

This Is Attribution

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Straight shooter Kevin Seaman shares his story of how he took a TV-centric organization and moved it into the digital space using cross-channel multi-touch attribution. Tune in to find out what it takes to get attribution adopted, the challenges you may face and what you could expect to learn along the way.   Guest bio: Kevin Seaman has made a career out of measurable marketing, spending the last 20 years maximizing outcomes for national consumer...Read More
Straight shooter Kevin Seaman shares his story of how he took a TV-centric organization an...Read More