Attribution & Viewability with GrocerKey’s Head of Digital Marketing David Kaplan

Attribution & Viewability with GrocerKey’s Head of Digital M...

This Is Attribution

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David Kaplan is an expert in digital customer acquisition and analytics who faced a major barrier -- what can be done about viewability and attribution.  He comes on the show to share how he came into attribution, what this has enabled him to do, and how he overcame the challenges of early adoption. David Kaplan started his career with the Tribune Company as a sysadmin for a joint venture with America Online. In the early nineties, David became D...Read More
David Kaplan is an expert in digital customer acquisition and analytics who faced a major ...Read More