Attribution’s Missing Math with Jim Spaeth

Attribution’s Missing Math with Jim Spaeth

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When Jim Spaeth co-founded Sequent Partners, he had no idea how much the business of measurement would change. After serving as President of the ARF and decade developing new research tools he could not dream of doing anything else. Hear how (and why) he’s embracing industry change. Guest bio: Jim Spaeth, is co-founder of Sequent Partners, the foremost thought leadership consultancy for brand and media measurement, and ROI.  Prior to co-founding ...Read More
When Jim Spaeth co-founded Sequent Partners, he had no idea how much the business of measu...Read More