Business
Today, software companies such as SAP and Taleo, business information providers such as LexisNexis and consulting firms such as Palladium Group have moved much of their customer interactions to online communities they have built for their customers. While they are still in their early stages, these online communities are providing these enterprises with a competitive advantage: the ability to get much closer and become more valuable to customers every day, around the clock. That’s why LinkedIn marketing expert Kristina Jaramillo invited Vanessa DiMauro. founder and CEO of Leader Networks – a research and strategy consulting company that helps organizations succeed in social business and B2B online community building – to join her on the B2B Marketing Insider’s Radio Show. Vanessa’s bringing to our guests knowledge and expertise from over 15 years experience in social business leadership positions at Cambridge Technology Partners, Computerworld, Bitstream and TERC. You’ll learn how she has founded and ran numerous online communities, and has developed award winning social business strategies for some of the largest and most influential companies in the world. Listen to this radio show interview with Vanessa DiMauro - then check out our other community building interviews at http://www.b2bmarketingradioshow.com