Business
Why is a woman leader important in branding and advertising? Because they provide a diversity of thought, and the industry needs that. Women, too, have the purchasing power. Despite that, only 0.1% of creative agencies were founded by women. Barbara Yolles is here to show the creative industry that women leaders can make a difference. Yolles founded LUDWIG+, an organization that “permeates organizations to unearth their DNA and the soul of an organization.” LUDWIG+ CEO and founder Yolles worked with the biggest agencies and brands in the world like McDonald’s, PNC Bank, John Hopkins Medicine, HomeGoods, Zipcar, and World Gold Council, among others. The organization, which was founded in 2019, is a brand-transformation and business-acceleration company that excels in mind-blowing digital technology, infectious social media, brilliant strategic planning, and laser-focused media planning. Yolles dropped by the RUNGPG Podcast recently to talk about LUDWIG+ and the importance of having women leaders in the advertising world. “Every company I worked for is very male-dominated and that’s why it is the way it is,” said Yolles, who mentioned that it’s precisely the reason why the multi-awarded series about advertising is called Mad Men--not Mad People or Mad Women. “I had to spin off to my own agency to arrive to the level of running an agency. Women buy products, so they need to get involved,” she also said. Yolles and LUDWIG+ also found a different approach to creating a company’s brand and that is by creating a culture from “insideout”--yep! Just one word. The process involves having the LUDWIG+ team being assimilated into the professional lives of their clients in order to unearth the core value of the company. Igniting it from the inside out will result in incredible growth for the company, Yolles also said. She also noted how the job of a chief marketing officer changed radically over the years. While CMOs used to work as a brand police, today, a CMO needs to deliver results and revenues. It was an engaging and educational podcast. Here are the other topics we tackled: Who is Barbara Yolles? How did Barbara Yolles start architecting brand and business solutions that changed the destiny of the company? Why the advertising world needs more female founders. Obstacles women leaders face in creative agencies. The story of LUDWIG+ How the organization looks inside the soul of the client-company and discover gold in the process. The job of the chief marketing officer has radically changed over the years. What is the difference between branding and selling? (Answer: they are the same.) The process of discovering what makes the company unique is really fun. How to market brands faster. The unique selling proposition is critically important. Companies really need to think about their higher order. Barbara Yolles’ advice to aspiring ad executives looking to make an impact in the advertising world and branding industry. How Barbara Yolles’ shoes are her superpower. What is Barbara Yolles’ daily routine? Why Barbara Yolles wants to have dinner with Jackie Kennedy, Robert Frost, and Lizzo. In a year, LUDWIG+ aims to be celebrating making it to the list of the top small advertising agencies. We ended the podcast talking about legacy. Yolles hopes that LUDWIG+ is able to create an environment for their clients where they continue to pursue their own greatness. Every week, the RUNGPG Podcast aims to provide inspirational stories from people who made a mark in entrepreneurship, business, personal development, and the real estate industry. It is produced by the GREATER PROPERTY GROUP to help the audience grow and scale their business and their life. Know more about GREATER PROPERTY GROUP and the RUNGPG Podcast by going to www.rungpg.com or by getting in touch with us here: info@greaterpropertygroup.com. Contact Barbara Yolles Website: https://www.ludwigplus.com/ LinkedIn: https://www.linkedin.com/in/barbara-yolles-7919726/ Instagram: https://www.instagram.com/bayolles/?hl=en Subscribe & Review To The RUNGPG Podcast Thanks for tuning in to this week’s episode of the RUNGPG Podcast! Please leave us a review on iTunes. This will help us continue delivering beneficial content for you and our listeners each week!