Bayer: Julia Hitzbleck

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Making the New

Business


The pharmaceutical and life sciences company Bayer is one of the Germany’s largest corporations. Research and Development is at its core, but now the company is trying to expand the concept of innovation. Beyond new products, Bayer wants to create new ways of designing, marketing and selling. It also wants to simplify processes and become a more agile organization. This episode is an interview with Julia Hitzbleck, she is head of the Lifehub Berlin, a safe space for employees to create outside of the company’s traditional structure.