Become A Believable Brand

Become A Believable Brand

Everybody Brands with Brian Sooy

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Your brand embodies the purpose, mission, values, vision, message, and impact of the organization. Leave one out and people fill the gap with what they want to believe. Are you willing to risk that? Understanding how a story works toward making your brand and organization’s personality more believable is essential to unlocking the power of purpose and the potential of your narrative. When we tell ourselves stories about our experience, we are try...Read More
Your brand embodies the purpose, mission, values, vision, message, and impact of the organ...Read More