Behind Social Talks #3: Kinga Edwards

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Behind Social by Kontentino

Business


So what's the deal with all these KPIs? How to set up the right set of key performance indicators for your business? What are vanity metrics, why are marketers scared of KPIs and... is engagement rate overrated? Kinga Edwards (creative owner of Brainy Bees marketing agency) sips a virtual cup of coffee with the CEO of Kontentino, Bo Pokstefl.