Being One with your Target with Jerome Ruwe

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Software People Stories

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In this episode Jerome Ruwe, Master Agile Coach is in conversation with Gayatri from DBS India. Jerome shares his experiences on

  • Starting his career as a Finance specialist and falling in love with technology 
  • Adopting Business Intelligence based software development & recognising power of data
  • Connected to Jeff Sutherland and adopted SCrum practices and handled soft aspects of hard questions
  • Meeting Boss Vode and experimenting with what we now know as LESS framework
  • Deja vu when working as a scrum master for a university
  • The pandemic level setting and humanity to the forefront
  • His love of bringing people together, asking feedback in large forums and creating small experiments
  • How technology can bring in objectivity and reduce discrimination 
  • The shameless self promotion culture and how he feels agile coaches are diluting their brand
  • Holding hard conversations on the success of the organization and how an agile coach equally shares the burden along with the C-Suite members
  • Having common goals and keeping your customers and culture at the center makes your endeavor meaningful 
  • Understanding points of diminishing marginal returns and how Change agents can structure their work and perspective
  • Always staying honest to oneself, inviting mentors into your circle of trust and staying humble to continue to learn and grow


Jerome is a master Agile Coach enabling several organizations in their agility journey. He’s been in the industry for 30+ years and enabling organizations and powering them with Agile ways of working for 25 years. He has worked as Scrum master, Agile Team Coach as well as Enterprise coach with large firms. 


He is passionate about bringing agile to companies and truly embodies the message of empowering everyone with his innate style of bringing his genuine self in every interaction. 


Jerome is an avid speaker in several forums and also works with many fellow agile journey people to uphold the message of staying true to agile values. His methods, drawing from traditional Lean & Agile practices (Scrum, Kanban, XP) as well as scaled frameworks and cutting edge techniques (LeSS, SAFe, Scrum at Scale, Dual Track Agile) bridge gaps which commonly exist between Product and Technology and establish objective measures of performance across critical OKRs (Objectives / Key Results).


Jerome’s prioritization of business outcomes and process efficiency gains result in a transparent, collaborative, engaging and profitable experience for my key Stakeholders - from individual team members to the C Suite.


Linked in: https://www.linkedin.com/in/jeromeruwe/ 


This podcast was created on Hubhopper studio. If you wish to start your own podcast for free, visit www.hubhopperstudio.com. Hubhopper is India's leading podcast creation platform. Start your podcast with Hubhopper studio & get your voice heard across platforms like Spotify, Gaana, Google podcasts, Wynk Music and more. Click on the link in the episode description or visit www.hubhopperstudio.com