Business
In 2018, our guest, Tara Williams tried to find a weighted blanket her six-month-old son could safely wear to help soothe him and extend his one hour sleep windows. Shocked there was nothing available for this age group, she decided to create her own blanket, and the idea for Dreamland Baby was born. In 2019, Tara launched a successful Kickstarter, and a few months later launched an e-commerce store. Prior to Dreamland Baby, Tara spent 10+ years in the medical device industry in business development, and held marketing and sales positions at several startups. Tara graduated from Bentley University with a bachelor's degree in finance in 2009 and she now resides with her husband and FOUR children in Danville, California.Tara takes us step-by-step through her bootstrapped journey to launch her eCommerce business, sharing outstanding tips and advice for anyone considering this business model.To learn more about Dreamland Baby, please click here: https://dreamlandbabyco.com/Follow Dreamland Baby via:Instagram: https://www.instagram.com/dreamlandbabyco/Facebook: https://www.facebook.com/dreamlandbabyco/Here's the link to my LTV/CAC ratio video: http://bit.ly/LTVCACRatioIf you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyonsDo you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com. You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletterDo you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAuditDo you need an “Urgent Care for Startup Founders” coaching session? You can schedule me by the minute here: https://andelyons.as.me/ Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!Ande ♥