Business
In the midst of the coronavirus pandemic, articles started to appear that predicted the end of influencer marketing and the death of 'influence'. They were prompted by reports of content creators using their positions for privilege during COVID-19 and the fact that influencer jobs had dried up. This episode of the Digital Download podcast looks at the issue from both the influencer marketing side and the content creator side. It investigates what effect the current crisis has had on the industry, what changes we can expect to see in approach and content, the economic impact on influencers, and whether there is any future for the industry once the crisis has passed. My special guests on this show are content creator, author and presenter Emily Leary (AKA A Mummy Too) and Scott Guthrie, influencer marketing consultant and expert. What to do Next Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today’s show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes, as this helps others discover Digital Download. Thanks for listening!