CEO Blair Enns has 30,000+ hours invested in the question "How do creative firms win new business without giving away work for free?". Here he shares his secrets for winning without pitching with Paul Bainsfair, head of the UK's professional institute for advertising agencies, the IPA.

Advertising Podcast from the IPA

Blair Enns in conversation

The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies which are responsible for 85% of UK advertising and communication spend. Each episode Paul Bainsfair, our Director General, speaks to luminaries from across the industry on their careers and the development of the advertising and communications business.

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Advertising Podcast from the IPA