Business
Jay Acunzo is challenging us to rethink marketing. He has worked at some of the biggest names in media and marketing, including Google, ESPN and Hubspot. He’s the host of the Unthinkable Podcast, and an in-demand speaker. Jay has a new book out, called Break the Wheel. Today he joins Sarah Mitchell for a chat about the book, and the difference between “best practice” and “best for us” marketing. On My Desk Jay talked about the Heliotrophic Effect and how we could use it for marketing Sarah recommended producer Dan Hatch’s blog, The Awkward Gardener. Links you might need You can grab Jay’s book on Amazon And here’s his Unthinkable Podcast. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. www.brandnewsroom.net