Brand Newsroom hosts James and Nic take a close look at lessons from the Animals Australia scandal, where an animal rights organisation was accused of creating a "fake news" video that involved the mistreatment of animals. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. Show notes at www.brandnewsroom.net.

Brand Newsroom

BNR 226: The importance of truth

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. Show notes at www.brandnewsroom.net.

BNR 228: Over and out

BNR 227: Choosing your marketing platform

Brand Newsroom producer Dan Hatch makes his pick for his favourite episode of 2018.   www.brandnewsroom.net

BNR Special: Dan's top pick of 2018

Brand Newsroom's James Lush picks his favourite podcast of 2018.   www.brandnewsroom.net

BNR Special: James's Top Pick of 2018

Brand Newsroom's Nic Hayes picks his favourite podcast of 2018 to share with you. After four years and 222 episodes, the team is on a break over the Australian summer. Nic and James will be back with new episodes and a fresh sound in 2019. In the meantime, please enjoy our highlights of the past year! www.brandnewsroom.net

BNR Special: Nic's Top Pick of 2018

As it’s nearing the end of the year we wanted to review the best and worst of what we’ve seen in the various parts of the industry through 2018. We’ve seen some absolute clangers this year. Nic and James offer their advice to help you avoid or navigate a similar disaster yourself. The guys discuss Facebook and Cambridge Analytica, Elon Musk, politics, Nike, Serena Williams, Australia’s Liberal Party, Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. www.brandnewsroom.net

BNR 222: What did we learn from the PR disasters of 2018

Gordon Jenkins is known as The Visible Guy. He’s an expert at networking and he claims that no matter how bad your situation seems at any point in time, you can position yourself for success.   On My Desk Gordon recommended an app called co Nic recommended The 100 with 10 Extra Speeches: Insights and Lessons from the 110 best speakers and speeches ever given And James suggested listening to The Daily podcast’s episode What Facebook knew and tried to hide.   Links you might need You’ll find Gordon Jenkins here.   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

BNR 221: The art of networking with Gordon Jenkins

Chris Smoje joins the podcast to talk about where customer service and branding meet. On My Desk Sarah recommended Andy Crestodina’s Blogging Statistics and Trends report 2018 Chris’s recommendation was Mike House’s Thrive and Adapt Nic’s recommendation was to follow Telum media.   Links you might need You can find Chris on Twitter here. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.   www.brandnewsroom.net

BNR 220: Chris Smoje on customer service and branding

James was in Melbourne last week for the B2B Marketer’s Forum and took the opportunity to speak to Ray Kloss, marketing director Cisco. Cisco has just had a major relaunch, so it’s a great opportunity to take a deep dive into a B2B marketing story. Links you might need You’ll find Ray here Take a look at the whole campaign and learn more about it here Here’s Orange Sky, which Ray mentioned. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. www.brandnewsroom.net

BNR 219: James talks to Cisco’s Ray Kloss about B2B

Our topic today is effective sales enablement. It’s a topic normally approached from the point-of-view of the sales team, but our guest, Pam Didner, is looking at it from the marketing side. Pam is a marketing consultant, an author, and someone well known to content marketers around the world. She’s looked at what marketers can do to help the sales team be more effective. On My Desk Pam recommended Jay Baer’s Talk Triggers and Atomic Habits by James Clear Sarah recommended a blog post of Pam’s called A quick and easy way to create your own value propositions Nic’s On My Desk was a reminder to have insurance for your gadgets – which comes on the back of him breaking his iPad. Links you might need You’ll find Pam Didner (and you can grab her book) here. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

BNR 218: Pam Didner on the secrets to effective sales enablement

To ensure we're making the best and most relevant podcast possible in 2019, we've created a quick survey. (SurveyMonkey says it'll take six minutes.) Tell us what you want to hear. What kind of episodes do you like? What topics should we discuss? What do you love and what do you hate? (Sorry, we can't stop Nic's shameless plugs, we've tried. But anything else is open for discussion.) We can't wait to hear from you, James, Sarah and Nic. TAKE THE SURVEY HERE or find it on our Twitter or Facebook pages or on the news page at www.brandnewsroom.net.

We want to hear from you!

In the third of our special masterclass series, Nic and Sarah quiz James about interview techniques. Whether you’re interviewing someone for a job or you’re hosting a conference, everyone in business needs to know how to get the best stories and information from an interviewee. On My Desk Sarah recommended a Forrester report on B2B marketing content strategy James recommended The Guardian’s new podcast, Today in Focus Nic shamelessly promoted his new media training service.   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. www.brandnewsroom.net  

BNR 217: Masterclass: interview techniques every business person needs

The team looks at mobile apps and asks “do I need an app for my business?”  Joining James, Nic and Sarah to demystify a marketing platform that many businesses have probably never even thought of, is Richard Giles, general manager and product director at West Australian app-specialist agency, Adapptor. On My Desk Richard recommended Zwift Sarah recommended the Garden Answers plant identification app Nic recommended Layout for Instagram James recommended a TED Talk Daily episode called Why the future of the hospital will be in your own home.   Links you might need You’ll find Richard Giles and Adapptor here.   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. www.brandnewsroom.net

BNR 216: Do I need an app?

Jay Acunzo is challenging us to rethink marketing. He has worked at some of the biggest names in media and marketing, including Google, ESPN and Hubspot. He’s the host of the Unthinkable Podcast, and an in-demand speaker. Jay has a new book out, called Break the Wheel. Today he joins Sarah Mitchell for a chat about the book, and the difference between “best practice” and “best for us” marketing. On My Desk Jay talked about the Heliotrophic Effect and how we could use it for marketing Sarah recommended producer Dan Hatch’s blog, The Awkward Gardener. Links you might need You can grab Jay’s book on Amazon And here’s his Unthinkable Podcast. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. www.brandnewsroom.net

BNR 215: Jay Acunzo Breaks the Wheel of Marketing

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating. It focuses on content marketing, brand journalism, public relations, the media and advertising. Podcast hosts James Lush and Nic Hayes provide practical advice and great tips while guests include some of the biggest names in global marketing.

hubhopper

BNR 226: The importance of truth

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