Bracken Darrell, CEO of Logitech

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Digital Leaders

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How to transform a global player and make it a huge success story In the last 8 to 9 years, Logitech became one of the great success stories regarding the transformation of a corporate. I grew up with Logitech keyboards and mice, but over the years I barely heard fresh news. When I met Bracken at TNW 2018 in Amsterdam (https://thenextweb.com) and listened to his keynote, blew me away. It's incredible how the companies' approach changed since he came in as CEO. That's why I invited Bracken to the show. See the whole article & shownotes at: https://thevaluelab.co/ Moreover here are some useful links: You can get the newest strategies and tools here: https://thevaluelab.co/news Look at our Digital Leaders merch: https://thevaluelab.co/shop  Digital Leaders on YouTube: https://thevaluelab.co/r/youtube/ Digital Leaders Community on LinkedIn: https://www.linkedin.com/groups/8680696/ Digital Leaders on Instagram: https://instagram.com/digitalleaderspodcast  --- Send in a voice message: https://anchor.fm/digital-leaders/message