Business
We welcome Braden Parker to the podcast! Braden is the co-founder and CEO of Casca. Based in Vancouver, Casca creates all-day performance footwear that’s made take you through your entire day seamlessly with custom-fit 3D printed insoles made do support each individual from the ground up. Braden and I discuss Casca's journey, the realities of fundraising, important tips on growth, early business challenges and much more. 00:01:37 - Casca and their goal. | 00:07:38 - The challenges of fundraising for your business and things to consider before you accept money. | 00:12:45 - The importance of nailing down your messaging. | 00:16:52 - Fundaments that founders should consider when growing their business. | 00:22:37 - The risks of trying to make things perfect. | 00:25:55 - Every business should drill down why they exist. | 00:29:00 - Inspirational brands doing interesting things in the DTC space. | 00:30:55 - Reading recommendations, guilty pleasures, and rest & recharge tips. | 00:45:20 - What Braden is proud this past year and the future of Casca. |