Brand Disasters: LifeLock — How an Identity Theft Protection Company's CEO's Identity Got Stolen

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Brand Origins

Business


Confident about his company's ability, LifeLock CEO Todd Davis shares his social security number with the world. Learn about how this seemingly bold move turned into an embarrassing brand disaster.  Brand Origins is hosted by Chris Garin Watch the video version of this episode by subscribing to our YouTube channel Facebook - facebook.com/brandoriginsfm Twitter - @brandoriginsfm Email - contact.partizan@gmail.com This episode is made possible by Partizan