Business
If you are struggling to grow your business, there is a 90% chance I know exactly why, without you telling me a single thing about your business. You have a business branding problem. And today, our guest is going to show you how to fix that. You will learn how to build a brand strategy to move people from liking your products to loving your brand. Branding your business all starts with an Amazon FBA marketing strategy. Branding 101. Enter, Lauren Elyse Gonzalez - Co-founder and art director of Principium Studio who has worked with companies like Disney, celebrities like Paul Newman, as well as one-man startups.- Graduate of visual arts from the California Institute of Arts- A specialist in visual branding and print design, her clients have seen 30-50% conversion growth after working with Lauren’s team. Principium Studio helps hundreds of Amazon brands visually market their brand and build brand strategies. In a nutshell: Principium create the face of the company. The “face lifters” How? First, they dig deep to understand your customers. What do they need? What do they love? Then, they rework your brand to fit your customer. Today, I ask Lauren 5 questions… 1. What is branding and what impact does it have on your sales? 2. What is the importance of understanding your target audience? 3. How do you create word of mouth through branding? 4. Why do you need to have a cohesive marketing strategy, not solely depending on Amazon? 5. How can you stand out amongst competitors without competing on pricing?