Business
One of the biggest beverage trends of 2021 is the unbelievable growth of ready-to-drink beverages. In 2020, the RTD beverage market revenue increased 40% compared to the year before for a total of $489 million in sales. It’s an emerging market, and many want a piece of it. To do it, you need to have a good product. A unique one. My guest has just that. Brandon Schwartz is the co-founder of DRNXMYTH, a company that’s tapping into the premium RTD market. What separates them from the others? Innovation. They use 100% natural ingredients and their packaging keeps the alcohol and juices separated until the time of consumption. And although the company was launched only last year, it has already made significant noise in the top-shelf RTD market. We discuss everything from how his experience in the beauty industry helped him understand the importance of packaging to how the alcohol industry was impacted by the pandemic.Key TakeawaysIntroduction (00:00)When Brandon realized he’s an entrepreneur (01:40)The unique concept of DRNXMYTH (03:44)The first big obstacle Brandon and his partner came across (06:10)The challenges of getting your product on the market (10:00)What Brandon learned from his experience in the beauty industry (13:57)Raising capital vs. not raising capital in 2021 (19:07)Innovation in the alcohol industry and how COVID-19 impacted it (20:58)Brandon’s bucket list item he wants to accomplish in the next 12 months (23:36)Additional Resources You can get in touch with Brandon Schwartz at brand@drnxmyth.comVisit the official DRNXMYTH website by clicking here—You can find the transcripts and more at http://bizninjaradio.comBe sure to follow me on Instagram @bizninja—Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube, or anywhere else you listen to your podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!