Breast imaging technology – from lab to marketplace

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So What?

Business


I interviewed Michael Hartwig, chief operating officer of Advanced Imaging Technology in Richland, Wash. During the discussion, Hartwig and I work backward, answering the So What question first, and then discussing how AIT’s technology went from laboratory to marketplace. According to Hartwig, it’s important to 1) know when you have a technology that’s valuable; 2) know when to [...]