Business
In 2012, Brett Berish launched Luc Belaire, an award-winning line of French sparkling wines. Since being notably touted by longtime ambassadors Rick Ross and DJ Khaled, their signature black bottles have evolved into symbols of self-made success for prominent artists, athletes and entrepreneurs alike. In just five years, the brand’s flagship blend Belaire Rosé ranks as the top-selling French sparkling wine sold in the United States. Tapping into this spirit of independence, Belaire launched their Self-Made Tastes Better campaign to celebrate artists who have challenged convention and paved their own path to success. The campaign is driven by a video series that features Brett sitting down with various artists to discuss the process of building their career from the ground up. In addition to highlighting the journey of Rick Ross and DJ Khaled, Belaire has shared the self-made stories of artists such as Post Malone, Steve Aoki, Nipsey Hussle, Dave East, Diamond Platinumz, A Boogie Wit Da Hoodie, Russ and Rapsody. Forbes Article: https://www.forbes.com/sites/julianmitchell/2018/05/21/sovereign-brands-ceo-brett-berish-is-building-a-self-made-spirits-empire/#1414b6b28794 Follow Luc Belaire on Instagram: https://www.instagram.com/officialbelaire/?hl=en Learn more about Sovereign Brands: https://www.sovereignbrands.com