Business
Brian Kardon has worked in a variety of CMO roles throughout his career, most notably being Fuze, Eloqua, and Forrester. Brian has recently taken on a new CMO role at InVision and shares what the first 90days looks like for him when he starts a new role. Brian also breaks down some of the new challenges he’s facing in his line of work and how finding talented people has never been easier! Key Takeaways: [1:35] What attracted Brian to InVision? [4:30] Brian discusses the work culture at InVision. InVision has 900 employees worldwide and zero offices and getting used to this was a challenge for Brian. [5:55] The first 90 days in any new role you’re in, requires building trust. [6:30] Why we should listen to details and take notice of what other people find important. [10:40] With a remote team, what are some of the best ways to manage time zone differences? [16:25] How do you stay engaged with your people even after you’ve settled into your new job role? [19:25] You want to actively work together with your leadership team. Go to your CFO before they come to you to make sure your budget and finances are aligned. [21:50] The key person you need to hire is a ‘demand gen’ person. [23:50] InVision has raised 360 million dollars for their company; are there any downsides that come along with big investment money? [26:45] What’s the secret behind the freemium model? [29:25] Where is the future of marketing going? There’s so much information coming at marketers that we can’t process. Here’s where AI comes in. [35:15] A good brand promise can really help sustain you when a better product comes along in the market. It gives you time to make the improvements you need to tackle the competition. [43:05] Brian is a big reader, but he doesn’t read too many business books. He uses articles or talks to fellow thought leaders to get a handle on what’s developing in the marketplace. [51:55] Why did Brian get certified in wine? [54:00] What’s next for Brian? Mentioned in This Episode: Invisionapp.com Oracle.com Beneath a Scarlet Sky: A Novel, by Mark Sullivan We Were the Lucky Ones: A Novel, by Georgia Hunter The Paris Architect: A Novel, by Charles Belfoure A Little Life: A Novel, by Hanya Yanagihara