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This episode is all about storytelling and data. By itself, data is just numbers. However, if presented as a story the impact is far-reaching on how it shapes the content we consume. To become a visionary Technology leader, storytelling is key to bring clarity in a noisy world.Show Notes: Humans are wired for storyData + story equals a more compelling narrative which could lead to more adoptionThe right data in the right graph can be transformativeThe key to effective data visualization is sharing impact storiesThe tools you use to create the visuals depend on the audienceHow CIOs and CTOs can reduce data silos to better effectively tell storiesIt's all about alignment within the organizationHow to help your team adopt a storytelling approach Spinning a story is never effective in the long run. Take the disaster of Theranos for example. The stories we tell must always be true. One of the critical challenges of our time is how we handle disinformation, misinformation, and alternative facts accepted as truthWe can't shy away from sharing truth assuming the average person wouldn't understand. Advice for businesses to incorporate storytelling: Think of your client firstEmpower your team with storiesPour time into professional development for you and your teamReferences: Color GenomicsUntold Content Data Storytelling TrainingTableau TheranosKatie's Podcast - the Untold Stories of Innovation PodcastThanks for listening! What did you think about this episode? Drop us a comment and let us know how we're doing. Check out the Insights page for a library full of thoughtful articles. About our Guest:Kathryn (Katie) Trauth Taylor, Ph.D., is the founder and CEO of Untold Content. Upon receiving her Ph.D. in Rhetoric & Writing from Purdue University with an emphasis in Professional and Technical Writing, Dr. Taylor founded Untold as a writing consultancy devoted to empowering thought-leading organizations in communications and storytelling. Dr. Taylor and our team at Untold Content have crafted content strategies for several national initiatives, including the VA National Homeless Programs Office, VA Women’s Health Program Office, the Medication Reconciliation initiative, and the Millennium Challenge Corporation's global evaluation brief effort. Dr. Taylor serves and trains clients across sectors to accelerate their thought leadership and create research-backed, impactful content. Her own writing has appeared in several news outlets, trade publications, and peer-reviewed journals in business, medicine, science, communications, and rhetoric.