Arts
A big buzzword for 2021 is optimism. Politicians, marketers, and even celebrities are cheering the world on as vaccination efforts roll out. And while the end of the pandemic may still be further away than we’d like, at least an end is in view. How does this relate to the retail experience? As we all know, shopping hasn’t exactly been a fun experience lately. It’s felt more like a military operation at times. That being said, wherever brands can bring a little bit of joy into their messaging and store experience, it will be most welcome. In this episode, we speak to Paul Goldsmith, who has years of experience managing retail brands, not just in Canada, but internationally. Most recently, he was leading design services for Walmart Canada, and that encompassed a broad portfolio, from private label, to in-store, to next-generation store design. In Canada, he also worked for Shoppers Drug Mart and Loblaws in product and marketing leadership roles. He describes himself as an optimistic person. And today we’re going to discuss why the world needs a good dose of happy thoughts, now more than ever. See acast.com/privacy for privacy and opt-out information.