Business
Starting out is probably not that difficult if you have the right tools, a right mindset & a pinch of discipline! Tools! I think the best performing tool for email marketing today is Klaviyo! These guys are gold! I personally build my website within 50 hours and I used this tool called “Elementor”. I had zero experience on anything to do with a website. Being a Mechanical engineer, i was used to working in HVAC and industrial grade mechanical equipments and had very minimal digital marketing experience, I feel a lot of stuff out there isn’t as hard as it might seem. In the beginning you gotta document everything you are doing! That itself is such original content. With consistency & discipline, one day you will hit the take-off point of the J-curve. But rain or shine, you gotta be genuine and just wake-up, dress-up, show-up. Be regular & maintain the engagement with the industry thought leaders through your blog posts, your podcasts & make connections. Don’t try to monetise for at-least the first few months. If luck would have it, people will show you the right door to pay your bills sooner than a year hitting the clock. But don’t be sales-y. It is such a turn off after 2019. It is okay when in the first few months no one other than your mother is reading your blogs & listening to your podcasts. This is the part where most people give up. You will get past this stage. Just have faith & keep going. To build early momentum, you can give away stuff for free that would otherwise have costed money. Track your funnel conversion for those freebies, then retarget the same funnel traffic. In-short build that rapport with no quid-pro-quo in mind. Capitalism probably starts with communism as an undertone. Content is king. Email is dead & people are busy. So you gotta send out stuff that has interesting content. Podcasting is a very good gateway to get people to passively engage with you, specially when you are starting out. Its also because you are pretty much giving away useful content for free. The stuff you probably spent plenty of hours learning from life experience or from really smart, succesful & inspiring people. We at Soukapps have our frequent giveaways. Listen to us on Spotify and we are active across most social channels. Check us out and feel free to reach out and be a part of our journey! At Soukapps, we are also building an online community where we are dedicated to guiding people achieve financial freedom. We will be regularly covering topics that can help you take your business off the ground. Stay tuned for more guys! Bye for now