Building Innovative Sports Technologies For The Athletes Of Tomorrow With Brad Paz

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Business Leaders Podcast

Business


  With data just at the tip of our fingertips, great innovations abound to take us closer to our potential. Founder and CEO of  Brad Paz (https://www.linkedin.com/in/bradpaz/) , builds innovative sports technologies that optimize training for the use of amateur sports athletes. In this episode, Brad tells us how this idea came about and was conceived. He shares the process of how it captures metrics and videos of the athlete’s performance in a dynamic environment and delivers actionable insights to coaches. More on his entrepreneurial journey, Brad then imparts great wisdom on building products that are not only for today but also for the ever-evolving technologies of tomorrow. Don’t miss out on this insightful conversation fit not only for the athletes and coaches out there but also for those budding entrepreneurs. --- Watch the episode here:  Listen to the podcast here:[smart_track_player url="https://podcasts.captivate.fm/media/55a5e2f7-f044-42bf-80bd-d7cab5b5a5d5/blp-brad-paz.mp3" title="Building Innovative Sports Technologies For The Athletes Of Tomorrow With Brad Paz" image="http://businessleaderspodcast.com/wp-content/uploads/2018/04/BLP-SquareLogo-WhiteBlueBG1400x1400.png" background="default"] Building Innovative Sports Technologies For The Athletes Of Tomorrow With Brad PazWe’re incredibly fortunate to have Brad Paz. He's the Founder and CEO of (https://getzoptic.com/) , which builds innovative sports technologies that autonomously capture metrics and videos of the athletes while they're in the field. Brad, thanks for taking the time to come on the show. Thank you. I was happy to be invited here. I look forward to our conversation. Tell us about your company and what it does. We build technology that captures a carbon copy of the athlete's performance in a dynamic environment, indoor and outdoor, and delivers actionable insight into the performance coaches or coaching staff. Ultimately, what we want to do is optimize training for the use of amateur sports athletes. I think about what little I was involved in coaching. I was small, slow and unathletic as a kid. I would be the wrong guy to teach any ball sports, but I can remember working with my daughter in swimming. What you're trying to do is help them be better and you have no metric to come from. Let's say that I was out on the soccer field with my kids and I wanted to help them. How do you field this technology? What does it do? The athlete wears a small tag. It's about 80 grams. It's collecting all of the nonvital metrics on the athlete. Your traditional speed, distance, things of that nature, but also looking at the number of accelerations, number of decelerations. The sports science has not reached the youth and amateur market yet. This type of technology is used in professional sports. I'm sure someone like LeBron James has all of the statistics that anyone could imagine. We're trying to bring it down to the youth and amateur levels to be able to help those athletes improve their performance. It’s safely doing it in an optimal way and that needs to come from a performance coach. We're not like a watch or a band that will tell you what day you're having. We want to deliver that insight, that objective data to the performance coach because he or she knows and understands how to use that data to help the athlete get better. Is this like a solo application or if you had an entire team, would it capture all? It is a team product. That's what we're focused on and making sure that all of the athletes on the field have one of our wearable tags on. When we look at that, there are a couple of different applications that we run into in the market. From a coaching perspective, there are three things that they look at or three things that they would review. There's a tactical analysis, the X’s and O’s. There's your statistical analysis, so assists, pass, things of that nature. There's the third one,...