Technology
It is never too early to start building your email list. As soon as you start your podcast, you should start building your list. DON'T WAIT Many podcasters wait until they have an audience before they start the email list. There is no good reason to wait. Just like your podcast, your emails won't be perfect from the start. It is better to practice and refine with a smaller audience than blowing a first impression with a large list. Starting early also gives you more time to nurture your list before you have something to offer. Take the time to build the relationship. The list will also not explode to thousands over night. Just like your downloads, your email list will grow slowly and methodically with focused attention over time. WHY A LIST? There are a few reasons you want to build an email list. Your email list allows you an opportunity to communicate directly with your audience. With an e-mail list, you can show up in your listener's email inbox with a few strokes of a keyboard. Will your audience read every email? No. But, they will see every email. They will read the emails that are pertinent to them. Just seeing the email from you will keep you top-of-mind with your listeners. Being top-of-mind is important when it comes time to take action. You want them to remember you. Communicate often and consistently. OWNERSHIP Another benefit of email is you own the list, unlike social media. If the owners of the social platforms decide you did something they didn't like, your list could disappear. With an email list, you can move your contacts to any email platform you wish. Once your subscribers give you permission, you own the list. RELATIONSHIPS By offering lead magnets, or free pieces of valuable content in exchange for their email address, you are building your relationship with your audience. It is never too early to start building relationships. Lay the foundation before you being using your podcast to grow your business. HOW TO BUILD IT There are a variety of ways to build your list. Today, we talk with Christine Bennet-Clark about some of the best methods. Christine Bennet-Clark has been a digital marketing educator and consultant for over ten years. She is the founder and owner of Digital Business Success, a best-selling author, an international speaker and the creator of Quiz Funnel Blueprint. With a background in education and curriculum design, she is well positioned to help entrepreneurs create marketing funnels that convert. I invited Christine on the show today, because she focuses on list building as a core business strategy. She trains and supports entrepreneurs to create lead generation quizzes to use in gift Giveaways and other marketing media. Her VIP Week Group, Solo Intensives and 1-Day Boot Camps are well known as the place to go for in depth training that gets stuff done. On this episode, Christine will help us discover which list-building tactic may work best for us. Enjoy the conversation. You can get Christine's list of 8 Top Email List Building Strategies at www.PodcastTalentCoach.com/list. Grab the checklist and begin building your email list today. It is never too early to start building relationships with email. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.