Born out of the canefields, Bundaberg Distilling Company has created an iconic national and international product, Bundaberg Rum, and contributes significantly to Queensland's rural industry. This podcast explores the rich history of this innovative company.

Hall of Fame Inductees

Bundaberg Distilling Company: A lesson in iconic branding

A series of podcasts by the Queensland Business Leaders' Hall of Fame, featuring leaders of dynamic Queensland companies in a dialogue on challenges they face in growing their businesses. The Queensland Business Leaders Hall of Fame celebrates and records Queensland's great business stories over the last 150 years and their contribution to Queensland. The program is sponsored by QUT Business School, State Library of Queensland, and Queensland Government

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Hall of Fame Inductees