Stephen discusses business, product, sales and marketing orientations, before discussing the increasing importance of the ethical consumer, and how recent news articles on climate change are changing the way companies such as Land Rover are positioning themselves. (Brassington and Pettitt: pp.13-23)

Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts

Business orientations and emergent orientations

Principles of Marketing; and Essentials of Marketing podcasts have been recorded by Stephen Humphrey . These podcasts accompany the textbooks Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt, which are published by Pearson Education.

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Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts