Business
C21 Investment is an ecosystem of leading brands in strategic markets. They are focused on consumer value creation through supply chain optimization, superlative manufacturing processes, brand equity, distribution, and retail channels in North America and abroad. Their mission is to unlock the environmental, social, and economic utility of cannabis by developing, producing, and delivering premium quality and high performing cannabis brands and products internationally. Sky Pinnick is a founding partner and the CEO of Phantom Farms, one of the most reputable cannabis brands in Oregon. Pinnick began his career as a Producer and Senior Designer at Microsoft Studios. Since Microsoft, Sky has started and sold several successful tech ventures, including a video compression platform used by media giants like MTV, AOL, and NBC. Before starting Phantom Farms, Sky focused on building his film business, Rage Productions, producing numerous films including award-winning titles, Boom Varietal (2011), and Down Days (2008). Sky also produced a TV series for NBC Sports called Rally America and has worked as a commercial director for companies such as Facebook, Nike, GoPro, RedBull, Garmin, and PetSmart.