Can crowdfunding give you confidence? - Claire Ransom, Lazy Flora

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Fundraising Stories with Women Entrepreneurs

Business


 In 2017, from her parent’s home in Nottingham, Claire self funded the business and over two years grew her customer base. At that point, it was time to raise pre-seed equity investment via crowdfunding, totalling £85,000.Before Claire went through the crowdfunding process, she didn’t feel confident in herself. After going through the stringent checks Seedrs perform, Claire realised Laza Flora was a very credible business.Summer 2020 was to be the big investment round for Lazy Flora, but that soon changed when Covid hit. Thankfully, there’s been an enormous demand for their urban garden plans as more people spend time at home. Whilst the fundraise didn’t happen, Lazy Flora has grown significantly.Claire recommends networking with other female founders to hear similar stories from others further down the road, to feel more accepted and normal as an entrepreneur.In this episode you’ll discover…How crowdfunding can improve your confidenceHow it feels to manage intense and unexpected growthWhy you can learn from and network with other female founders