Business
Cannabis and hemp consumer insights and strategy with Laura Albers and Ben Woo co-Founders of Oasis Intelligence. Today's guests have created new cannabis and hemp consumer insights and strategy firm, thus filling a much-needed void for marketers with actual consumer insights based on a 20,000 person strong research tracker across the US, with global to follow. Oasis Intelligence represents the voice of the consumer, a critical piece of the puzzle that’s been missing until now. Understanding and having empathy for the real people purchasing products means businesses can better align their product portfolio and marketing with consumer demand.