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Why do people even get Botox in the first place? It’s not about freezing faces or making you look like someone else. It’s about reshaping and relaxing negative expressions, helping all people truly feel beautiful. That’s why Carrie Strom is an ambassador of aesthetic and a purveyor of confidence—and the Senior Vice President of Allergan itself. She personally works to fight against the stigma around aesthetic beauty treatments, and instead help it appeal to a modernized market flush with all age ranges and focused on empowering that individual. In this episode, I talk with Carrie Strom about all that Allergan has to offer. She shares her insights about how many products really are out there, how to decide which one to use, and what the future holds for Allergan overall. Take a listen to Episode 09 of Beauty Heroes to learn more about the new aesthetic products that are hitting the market around the world. Some Questions I Ask: How did you get started in the aesthetic market? (2:35)What goal do millennials have in mind when getting Botox at such a young age? (7:42)How many JUVEDERM products do you have in the JUVEDERM family of fillers in the US? (12:52)Are there more JUVEDERM products than what we have in the US presently? (16:36)What should people consider when deciding on what products to use? (22:21)What new consumer ventures is Allergan working on? (29:48)In This Episode, You Will Learn: How the purpose and reputation around Botox have changed since 2002. (5:45)Why millennials and Gen Z are already choosing to aesthetically augment their features. (7:49)What 3 indications Botox is used for. (10:07)How Botox helps with excessive sweating. (11:53)What the future of the market looks like for JUVEDERM. (19:29)How social media has helped raise awareness about new aesthetic products. (25:14)Resources: Connect with Dr. BonakdarAllerganBotoxJUVEDERMThe SPOTLYTE