Technology
Campbell's Kitchen is one of the first major brand Alexa Skills. In this episode, we talk to Will Hall, Chief Creative Officer at the Rain Agency. Will was pivotal in the development of this voice app, and we're going to discuss a number of related topics. Like their approach to designing the app. The Chief Creative Officer role in the process. Pre and post launch marketing tactics. And his biggest lessons from the project.Episode Blog Posthttp://arrovox.com/2018/08/02/ep03-case-study-…chen-alexa-skill/Episode ReferencesGuest: Will Hall, Chief Creative Officer at Rain.AgencyRain contact: hello@rain.agencyRain Twitter: @RainAgencyCreditsHost: Doug SchumacherWebsite: Arrovox.com/VoiceMarketingTwitter: @MemeRunnerContact: d@arrovox.com