Business
If you haven’t downloaded it yourself, you’ve probably heard by now about the latest social media platform sweeping the nation’s youth. TikTok, the short-form video-sharing social networking app akin to the retired Vine app, has captured the hearts of Gen Zers. While many brands are still struggling to figure out a marketing strategy to break into TikTok and speak to Gen Z, Casey Smith, social media and influencer manager at Kroger’s family of stores, is wayyy ahead of the game. The Kroger marketing team was the first brand globally to run TikTok’s first-ever Hashtag Challenge Plus campaign, allowing users to shop for products they saw in the videos created by Kroger’s influencer partners.Stay safe at home and do your grocery shopping online, and listen up! Casey Smith shares why she decided to use TikTok for Kroger Marketing and details how to execute your own viral marketing campaign. Just, please, don’t TikTok and drive.