Arts
On the first episode of Enterprise Innovation we have David Haigh, CEO of Brand Finance, joining Lucy to talk about brand valuation. David will be sharing with you - Why brand valuation was historically considered 'hocus pocus' by finance and why it’s clearly far from that- Brand Finance’s methodology behind listing the global Top500 most valuable brands- A key reason why relatively new brands such as YouTube, Uber and Facebook have made it to the Top500 list- What the global Top 20 brands have in common - Why Amazon is the most valuable brand globally- Why Chinese brands are topping the list and predictions are that this trend will continue for the next years- Why luxury brand employees (such as those from Ferrari, Gucci and Chanel) are in the core of the brand success- What consulting firms, such as PwC and Deloitte, have taught other firms in the professional services space about turning employees into brand ambassadors ---Brand Finance >> brandfinance.com/Top500 brands >> brandfinance.com/images/upload/gl…019_locked_1.pdfAmazon >> fortune.com/2019/01/07/amazon-m…ble-public-company/PwC >> www.pwc.com/Deloitte >> goingconcern.com/according-to-som…ns-in-the-world/Follow Brand Finance on Twitter >> twitter.com/BrandFinance---Templafy >> www.templafy.com/ & www.templafy.com/most-valuable-brands/Follow Templafy on Twitter >> twitter.com/Templafy