CEO Tracy Marlowe Talks Brand (Spoiler: It's more than a logo.)

CEO Tracy Marlowe Talks Brand (Spoiler: It's more than a log...

Creative Noggin's Podcast

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When people think of branding, one of the first things that comes to mind is the logo. And while it's true, a logo and visual identity are  important, they are just pieces of the overall branding puzzle. True branding elicits an emotional connection between the consumer and the company. In this episode, CEO Tracy Marlowe explains why.
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When people think of branding, one of the first things that comes to mind is the logo. And while it's true, a logo and visual identity are  important, they are just pieces of the overall branding puzzle. True branding elicits an emotional connection between the consumer and the company. In this episode, CEO Tracy Marlowe explains why.
...Read Less