Business
There is an industry stereotype that journos find PRs frustrating and annoying, and vice versa. Over the past six months, COVID has accelerated some of the structural changes in the media landscape we’ve faced over the past ten years, with restructuring, redundancies and titles being closed as a result.This, coupled with the broader definition of 'PR,' continues to force the journo/PR relationship to evolve. Where does this relationship sit now, and where will it head in the future? Join Azadeh Williams, Founder and Managing Partner, AZK Media, David Skapinker Head of ANZ, Telum Media and co-hosts Shane Allison and Mylan Vu as they unpack the current state of play and predict where the industry will be moving.