Christian Rohrer from NN/g - UX Strategy, business models and key metrics

Christian Rohrer from NN/g - UX Strategy, business models an...

UX Backstage

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For this conversation, we focused on what exactly UX strategy is, how to spot a company on their journey to apply strategic design and how to even begin to think of key metrics for user experience.
For this conversation, we focused on what exactly UX strategy is, how to spot a company on their journey to apply strategic design and how to even begin to think of key metrics for user experience.