CIP 030. Profit from the Power of Frames to Achieve Your Aims: President Franklin Roosevelt Reframes His Race for a 3rd Term

CIP 030. Profit from the Power of Frames to Achieve Your Aim...

Classic Influence: Timeless Lessons from the Legends

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In 1940, with America on the cusp of entering World War II, President Franklin D. Roosevelt decided to run for an unprecedented third term. Despite the longstanding and deep-seated tradition—going all the way back to George Washington, who voluntarily left office after just two terms—Roosevelt, a savvy political operator and masterful communicator, found a way to frame the decision so that it not only won the support of a majority of Americans, b...Read More
In 1940, with America on the cusp of entering World War II, President Franklin D. Roosevel...Read More