Business
BioLite CEO Jonathan Cedar shines a light on how many people around the world lack clean, affordable household energy, which leads to meals cooked on smoky open fires and little or no electricity in homes. After learning about these issues, Jonathan founded BioLite, which offers products designed to cook, charge, and light off-grid households by harnessing surrounding energy. Through the company’s unique Parallel Innovation model, BioLite targets both off-grid households in emerging markets and outdoor recreation users seeking no-fuel cooking and charging. Jonathan and Aaron discuss how this model provides an anchor revenue stream from the outdoor recreation users that allows the company the time and space needed to determine an economically sustainable business model to effectively serve the emerging market customers that most need these products. Tune in to hear why Jonathan thinks we need to change how we think and talk about purpose and sustainability when it comes to business, and learn more at bioliteenergy.com. Production Credits: Aaron Kwittken, Jeff Maldonado, Dara Cothran, Lindsay Hand, Katrina Waelchli, Meg Ruocco, Parker Jenkins, and Mathew Passy Learn more about your ad choices. Visit megaphone.fm/adchoices