Technology
In the early days of OKCupid, co-founder Sam Yagan tried to get reporters to write about his company. When they balked, he cut out the middleman, and developed a data-driven content marketing strategy that had the company regularly featured on national news media. Follow Founder Collective on Twitter: https://twitter.com/fcollective Subscribe to our newsletter: http://bit.ly/cwitnewsletter Please rate and review the show on iTunes!