Direct mail marketing strategies are shifting as many customers and prospects are working from home due to COVID-19. Join Samantha and her guest Greg Segall, CEO at Alyce, as they discuss in detail how personal gifting can shift your direct mail strategy to a personal and relatable marketing effort, and what are best practices to reach customers while respecting their privacy and personal data.

Unleash Possible

Closing Direct Mail & Event Gaps by Creating Personal Moments Remotely w/Greg Segall

Unleash Possible: A Podcast for B2B Sales and Marketing Leaders is dedicated to sharing strategies and tactics that drive revenue for B2B companies. You’ll learn from the best sales and marketing leaders in the world as they share the revenue catalysts that create the biggest impact in their organizations. Each episode features topics like: collaboration tools, go-to-market strategies, leadership principles, collaborative processes, building teams, improving communication, sales enablement, B2B sales and marketing alignment, marketing research, product marketing, buyer journey, account-based marketing (ABM), marketing attribution, and more.

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Unleash Possible