Consequences of consumer confusion

Consequences of consumer confusion

Paurav Shukla on marketing management

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As stated in my earlier post ‘antecedents to consumer confusion‘, I shall focus on consequences of consumer confusion in this post. The earlier post focused on three important antecedents to consumer confusion namely; expectations, attribute confusion and information confusion in the context of financial services industry (i.e. banks, insurance. credit card, mortgage and other such
As stated in my earlier post ‘antecedents to consumer confusion‘, I shall focus on consequ...Read More