Business
How can a traditional rubber company produce smart digital products? This is the challenge of Chris Seeger, head of innovation and digitalization at Contitech, a division of Continental - the German multinational most known for manufacturing car tires. Chris is now responsible for building an innovation lab from scratch: choosing projects, hiring a team and even designing a working space. Our conversation took place in Hamburg, inside an old factory building that is now being refurbished to host his venture. The location was very carefully chosen: the charming empty building is it located in the middle of an active rubber plant. The idea is to integrate the digital team with the core manufacturing business that is all around it. This podcast is an initiative from Coaeva, a business design in Berlin. If you want to know more about us, please check our website: www.coaeva.de.